Back to All Events

Minal Sampat: Decoding the Algorithm: Social Media Marketing that Converts

FULL TEAM INCLUDED IN THIS MEETING!

Minal Sampat is an international best-selling author of Why Your Marketing is Killing Your Business & What to do About It, national speaker, marketing strategist, social media coach, registered dental hygienist, and an enthusiastic shoe lover. She grew up in St. Thomas, U.S. Virgin Islands, and now resides in Washington state with her husband. Ms Sampat launched her first marketing company by breaking a Guinness World Record and is also the founder of Marketologist™, an online marketing strategy school. Her marketing strategies have been featured in industry and national press, including Forbes.


Seventy-four percent of Americans use social media on a daily basis. Yet, many dental practices fail to reach the full conversion potential of these platforms. Why? Because we don’t know how to leverage the algorithms that dictate which posts get seen and which don’t. As a result, even great social media content can fail to reach your target audience and ideal patients. It’s time to change that. In this interactive course, you’ll develop a successful, team-based social media marketing plan and content strategy that gets your practice seen and increases ROI. Create a realistic action plan with implementation tools that can be used by every team member immediately. Leverage the latest tactics like Instagram Reels and content redistribution to maximize your reach. Connect with ideal patients using the most accessible marketing outlet today: social media.


Upon completion of this session, attendees should be able to:

  • Leverage social media for conversions

  • Build content that boosts engagement and visibility

  • Repurpose social content to maximize social media efforts