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Alex Wuensche: Social Media vs. Reality - The Difficulties Behind the Scenes

  • Zoom Online South Portland, ME, 04106 United States (map)

Alexander Wuensche is the President of Zahntechnique Dental Laboratory. Alexander completed a 4-year multidisciplinary program at the Otto Umfried school of dental technology in Nuertingen, Germany, and attained accreditation as a CDT in Friedrichshafen, Germany. After graduation, he traveled to Ravensburg, Germany, and began working with high-end laboratories who focused on implant and all-ceramic restorations. Today, Alexander fabricates a wide variety of case types and also specializes in cosmetic and complex implant restorations. He has been published in dental journals such as Compendium, Inside Dental Technology, The Journal of Dental Technology, and Lab Management Today. Alexander speaks internationally regarding innovations in dental technology.


Social Media can be an amazing motivator to accomplish sometimes the impossible in our industry. This program is showing the tips and tricks how cases can be seen as the amazing showcase in social media. But the reality is often different. After treatment planning and finishing the case, it just doesn’t look the way it was supposed to be. This difficulty is smashing down to dentists and their team more often than we all think. How do we fix this? How do we face failures and how do we correct them as efficient and perfect as possible? Alexander Wuensche is showing his way to achieve predictable results, functionally and aesthetically. He is showing examples of failed cases and how he fixed the issues.


Upon completion of this course, attendees should be able to:

  • Understand how to make a case “Shine”

  • Learn how to deal with errors

  • Learn how to avoid failures

  • Understand the importance of planning to achieve predictability